That’s how it started

The question

How big does a dealer territory need to be to be profitable? Is it realistic to achieve the same market share everywhere? Such and similar issues already arose for our clients in the 1990s, which you could solve with the competence of service providers like abh Market Research GmbH in regional potential analysis. But this quickly came up against the limits of the map programmes commonly used at the time - and those of the folders in which the analyses were handed over to the customers in paper form.

The solution

One solution - and a software solution at that! Contacts with INSIGMA IT Engineering GmbH already existed, so the step towards a joint tool for potential analysis was quickly decided. AutoView® was born! The foundation stone for a successful business model was laid. Around the year 2000, the first version of the programme was developed, which since then has been constantly and consistently developed further by abh and INSIGMA - the two dedicated automotive specialists.

Data competence, business knowledge, market research know-how in automotive aftersales and competence in IT - that is what characterises this cooperation to this day. Since 2010, all this has been rounded off by the consulting expertise of BBE Automotive GmbH, a subsidiary of abh Market Research GmbH. Experienced teams from automotive consulting, data analysis and research as well as IT and software development with petrol and electricity in their blood develop and support projects in and around AutoView® that are precisely tailored to the practical requirements of our customers.

Taking good to a new better

Since September 2023, we have been bundling these competences for you under a new roof - AutoView GmbH. In this way, we are combining data expertise, automotive know-how and the necessary IT technologies and processes for you even more efficiently and quickly. In an IT environment that is growing ever faster and more dynamically, we are thus ideally positioned to meet the challenges of the automotive market and aftermarket in the coming years. AutoView GmbH is a 100% subsidiary of INSIGMA IT Engineering GmbH. Also important for you: The known contacts and persons remain the same.

And what do we make out of it?

A comprehensive service that answers all the questions of our aftermarket customers. Get to know us! We look forward to meeting you!

INSIGMA IT Engineering GmbH, Cologne
www.insigma.com

INSIGMA is a leading IT service provider with a strong focus on the automotive industry. At its locations in Cologne and Krakow, INSIGMA offers global solutions in the field of automotive IT. Customers are vehicle manufacturers as well as suppliers and other players in automotive aftersales.

The following areas of expertise form the pillars of INSIGMA's business: Data protection and information security, IT projects and customer service, software engineering, a data center and IT helpdesk in 20 languages with IT and automotive expertise.