That´s how it started

How big does a dealer area have to be to be profitable? Is it realistic to reach the same market share everywhere?
It were such topics that abh Market Research started to deal with in the early nineties and lead to a growing expertise in regional potential analysis. Nevertheless abh happened to reach the limits of common map tools of that time quite fast – not to mention the limited capacity of the folders for handing out the results to the customers.

The solution?
A solution – an IT solution! There have already been contacts to INSIGMA IT Engineering, so it was a quick decision to making up the minds together about a tool for potential analysis. The birth of AutoView® Around the year 2000 the first version of the tool was available, since then it is constantly developed further by abh and INSIGMA – the renowned automotive specialists.

Market research know-how in the automotive aftersales and IT competence – these are the trademarks of this cooperation to this day. This is rounded by the consulting experience of BBE Automotive, an abh subsidiary since 2010.
And what do we make with that? A comprehensive service, aiming to answer all questions of our aftermarket customers. Get to know us!

These are the AutoView® players

Logo abh
abh Market Research GmbH, Cologne

abh Market Research GmbH is an internationally active market research institute with its headquarters in Cologne. Customers include reputable national and international companies from the sectors: automotive, consumer & retail, media and telecommunication.

Our highly qualified researchers and consultants know their industries well and develop projects which are tailor-made to meet your requirements and questions. We supply high-class know-how for your marketing and distribution decisions – checked, reliable, concisely and practically prepared.

BBE Logo
BBE Automotive GmbH, Cologne

BBE Automotive GmbH is a Cologne-based consultancy specializing in the automotive industry. Petrol runs through the veins of our highly qualified researchers, consultants and training specialists. Our customers are well-known national and international companies from across the entire spectrum of the automotive industry.

As a trustful partner BBE analyses and understands the issues of their customers, delivers sustainable market insights, pro-actively generates new ideas and solutions and supports their implementation via consulting, training and coaching.

INSIGMA IT Engineering GmbH, Cologne

INSIGMA IT Engineering GmbH, a leading IT service provider with focus on the automotive industry. Via its locations in Cologne and Krakow INSIGMA offers superior automotive IT solutions on a global base; our automotive customers are leading players in the OEM sector as well as suppliers and aftermarket companies.

Three business areas are the pillars of INSIGMA’s success: Software Engineering (development, IT process consulting), supported by infrastructure solutions (operation of an own data center) and an international IT helpdesk, covering 20 languages with IT- and automotive expertise.