Frechen, November 24th, 2023. 

The geomarketing tool for the automotive aftermarket - AutoView® - is reorganising itself and will now operate under the name AutoView GmbH. The previous AutoView division of abh Market Research GmbH, BBE Automotive GmbH and INSIGMA IT Engineering GmbH will be merged into the new AutoView GmbH.

Prof. Dr Matthias Groß, Managing Director of the new AutoView GmbH, comments: 'With this measure, we are combining our data expertise, automotive know-how and the necessary IT technologies and processes for our customers even more efficiently. As INSIGMA, we have successfully supported AutoView® for more than 20 years together with abh Market Research and BBE Automotive. We are therefore ideally positioned for our customers in a dynamically growing IT environment.' And the good thing is that the employees of the previous AutoView® team are also part of the new team. This means that the contact persons for customers and partner companies remain unchanged.

'The AutoView® software product successfully supports customers in the automotive sector,' explains Markus Frömgen, Project Manager AutoView & Data at the new AutoView GmbH. 'Customer specific enquiries are answered by using geographic or cartography-supported analyses with detailed car parc data and aftermarket information. Potentials, forecasts and address information to support marketing, product management and sales round off AutoView's portfolio.'

AutoView GmbH is based in Frechen, Europaallee 31. The premises of INSIGMA IT Engineering GmbH are also located there.
 

About INSIGMA IT Engineering GmbH:

INSIGMA IT Engineering GmbH is an IT service provider focussing on the automotive industry. INSIGMA offers global solutions in the field of automotive IT at its locations in Cologne, Frechen and Krakow. Customers are vehicle manufacturers as well as suppliers and other players in automotive aftersales. The following specialist areas form the pillars of INSIGMA's business: individual IT projects and customer services, software engineering, data protection and information security, a data centre and an IT helpdesk in 20 languages with IT and automotive expertise.

About abh Market Research GmbH and BBE Automotive GmbH:

abh Market Research GmbH is an internationally operating market research company headquartered in Cologne. Its clients include well-known national and international companies from the automotive, consumer & retail, media and telecommunications sectors. Highly qualified researchers know the industry and develop projects that are precisely tailored to the requirements and issues of clients.

BBE Automotive GmbH - a subsidiary of abh Market Research GmbH - is a Cologne-based consultancy specialised in the automotive industry. The consultants literally have petrol and electricity in their blood, advising clients, renowned national and international companies from the entire automotive industry, on the following key topics: Market, distribution and competition analyses, customer insights, pricing and optimisation of marketing and sales performance.